What We Do?

Indian Source is a distribution and marketing company based in New Delhi, India. We specialise in import, stocking, retail distribution and e-commerce drop-shipping of medium to high-end luxury products such as watches, bags, clothing, lingerie and footwear. Our cumulative management experience of over 40 years is leveraged by global brand managers to target their specific business objectives from Indian market.

Key Business Expertise

Each brand engagement we get into has unique requirements from both ends. However below are some areas which we prefer.


Our first preference is to import high-quality branded products direct from manufacturers or licensee.

Inventory & Distribution

Backed by state-of-art Warehouse Management System, we strive to stock and distribute inventory directly to our clients from our local distribution centers in India

Offline and Internet Retail

We have a very strong team of expert retail merchandisers and sales professionals to service both brick-n-mortar retail as well as e-Commerce partners.

Brand Strategy, Feedback and Pivoting

We help our business partners to build India specific brand or business strategy with help of localised inputs from market. Our systematic feedback gathering process can be leveraged to pivot strategies in right directions and take right decisions for success of a brand.


Our team is an amalgamation of multi-lingual talent hailing from diverse cultural backgrounds. We speak over 13 foreign languages, our team comprises of people from 4 continents.

Our Services

Finding a reliable business partner in a new emerging economy like India is key to success of any brand or business endeavour. Our company offers one of the best India-Relevant business expertise to our business partners in these areas.

Retail Network Development

Over strong sales team spread across India can help you identify key retail outlets for your awesome product. From presentation to activation, our team handles every aspect in a transparent and collaborative manner with you.

Business Validation

There is no doubt on business potential in Indian market. Before you take big leap into this ocean, we can help you understand if you have the right product and offer mix for the market.


We have a strong infrastructure for import, warehousing, inventory management, packing, distribution, returns handling and warranty support that your company can leverage to create an end-to-end logistics platform for your company. Our complete logistics offerring is technology enabled.

Reverse Sourcing

If you are looking for sourcing a product or a set of components for your existing product from India, talk to us. Our strong business relations with leading business houses in India can get you easy access to quality manufacturing at unbelievable prices.

Internet Drop-Shipping

With advent of large marketplaces in India such as Flipkart, Amazon, eBay, Snapdeal etc. it has become imperative for global brand managers to find a reliable business partner in India who can work with these players and adapt fulfillment procedures according to their fancies. Indian Source has over 23 years of professional experience in e-Commerce drop-shipping, fulfillment, Just-in-Time shipment and collections. Talk to us for more details.

General Trading

Our company strongly believes in volume based trading of high-quality durables. We have a dedicated division that focusses on pure trading activities of 3rd party products or brands which we may or may not officially represent. If you have an offer or wish to procure something from India, ask us, we will get you the best offer in most likelyhood.

Our Works Portfolio

Indian Source is official licensee and distributor for Catepillar watches for India. Below are some illustrations of our work done for the brand.

Caterpillar Brand

Official India Licensee and Distributor

Shopping Mall Activation

Lulu Mall Cochin

Social Media Activation

Caterpillar India Facebook Fan Page

Elle Time and Elle Girl

Facebook Fan Page and Facebook Campaigns

Print Media

Caterpillar Print Media Advertisements

Press Event

Caterpillar Delhi Press Event

In-Store Branding

Kottayam Store

Caterpillar Look Book

The look-book project for Caterpillar watches with Indian models

About Us

Indian Source is a New Delhi based private firm involved in business of imports, distribution and marketing. The company was founded in 2005 by a New Delhi based enterprenuer Shalini Gupta. The company strarted of with key buying assignments from large retail houses of USA in 2005 and gradually converted into a whole hog distribution and sourcing enterprise by end of 2007.

Affiliations and Infrastructure

Indian Source is a registered firm with head quarters in New Delhi. We are registered with the Government of India since 2005 and also registered with Indian Customs, Sales Tax and Foreign Trade Authority.

The company has head-office in New Delhi and 6 regional offices in various cities of India. It has over 28 full time sales representatives spread out in various parts of India.

Our Process

Aligning ourselves to the expectations of our business partners is very important to our success. Our typical process of business partnership includes the following stages.













Meet The Team

Indian Source is run by young entrepreneurs with over 68 years of combined work experience.

Shalini Gupta


A Fashion Designer by qualification, Shalini has spent over 11 years working for large American retail houses helping them procure the best quality apparel and fashion accessories from India. Since 2005 she has been instrumental in pivoting Indian Source as Co-Founder

Akhil Gupta


Akhil is a technologist by qualification. As a co-founder of Indian Source, he is responsible for modern retail and technology driven business aspects of the firm.

Apul Choudhary

Managing Partner

Apul is a highly experienced Life-Style category specialist. He has been with Indian Source since 2010 as Lifestyle Category specialist.

Get in Touch

For more information and business discussions, please contact us by email using the form below.

Contact Info

Indian Source
208, Aggarwal City Mall,
Plot 4, Road 44, Pitam Pura,
Delhi, 110034, India
P: 011-45680485, 45680486
Em: sales@indiansource.in